Nicole welcomes Alex Tooke, one of the founders of Peak Properties Group to Agent Talk today. Derek Weber and our guest, Alex Tooke have grown Peak to a consistent $100 million in transactions per year company. They have 20 agents and three locations. He really drives home the overuse of the word pivot. There is no need to pivot your business now. This is the time to double-down on your core values as an agent and a company. What are you already good at? Do more of that. Look for collaboration among your competitors for the benefit of all agents and the local industry. There is enough room for everyone to continue building strength from within their teams. This 8-minute conversation will give you some aha moments, and allow you to not buy into the need to change everything you know in order to survive in these times. Instead, focus on what you do well and thrive. Learn more about Peak Properties Group here.